
ASUS GeForce RTX 5090
Best for: Enthusiasts, 4K/8K gaming, AI and 3D work
Reports claimed NVIDIA was winding down production of its flagship graphics card. NVIDIA says that isn't the case, but graphics card prices remain under pressure.
NVIDIA has denied reports that it is ending production of the GeForce RTX 5090, its most powerful graphics card for gamers. The reports, which circulated online last week, suggested the company was winding down manufacturing of the card, which launched in January 2025.
The RTX 5090 uses 32GB of GDDR7 memory, more than any other consumer graphics card, and that memory is at the centre of the speculation. The same memory shortage that has driven up the price of PC memory has also affected video memory, and graphics card wholesale prices have reportedly started rising again in some markets.
If you've been thinking about a high-end card, the denial means there's no need to panic-buy. But it's sensible to expect graphics card prices, especially for models with lots of memory, to stay high in the short term rather than fall.
For most people, the RTX 5090 is far more card than they need. The RTX 5070 Ti and RX 9070 XT handle 1440p and even 4K gaming well for a fraction of the price, and our graphics card buying guide covers every budget.
Separately, a report this month described melted power connectors on an RTX 5090 in a prebuilt PC. High-end cards draw a lot of power through a single 16-pin connector, so make sure it's pushed fully home, avoid tight bends close to the plug, and use the cable supplied with your power supply or card.